Memrise was founded by Ed Cooke, Ben Whately and Greg Detre, three friends who met while studying neuroscience and psychology at Oxford.
They were united by a fascination with the way humans learn and a determination to use technology to help people learn more effectively.
After graduation Ed got deep into the study of memory techniques. He became a Grandmaster of Memory. He won the US memory championships one year, and then trained
a journalist to win them the very next year - a story chronicled
by the journalist in the book, Moonwalking with Einstein.