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Advertising


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trailer
a series of short scenes from a film, shown as an advertisement
logo
a design or symbol used by a company to advertise its products
target market
the people you want to sell a product to
slogan
a short easily remembered phrase, especially one used to advertise an idea or a product
brand
a product that is made by a particular company
marketing
a job that involves encouraging people to buy a product or service
hype
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest
campaign
a series of organized activities or events intended to achieve a result
ruling
an official legal decision, usually made by a judge
absorb
to take in a liquid, gas or other substance from the surface or space around
dozen
twelve
irritating
making a part of your body hurt
misleading
making someone believe something that is untrue
endorse
to say publicly that you support a person, action or product
airbrush
to digitally change images
commercial
an advertisement on the radio or television
viral ad
an advert shared from person to person until many people have shared it and watched it
consumer
a person who buys things or uses services
rely
to need a particular thing or the help and support of someone or something in order to continue, to work correctly, or to succeed
commercial break
a short interruption of a television or radio programme to broadcast advertisements
transitional
changing from one system or method to another, often gradually
subconscious
(relating to) the part of your mind that notices and remembers information when you are not actively trying to do so, and influences your behaviour even though you do not realize it
jingle
a short song that is used to advertise a product on the radio or television
brand
a product that is made by a particular company
manipulate
to control something or someone to your advantage, often unfairly or dishonestly
deliberate
done intentionally, or planned
pump
to force liquid or gas to move somewhere
suddenly
quickly and unexpectedly
cautious
taking care to avoid risks or danger
appeal
to attract or interest someone
persuade
to make someone agree to do something by talking to them a lot about it
guarantee
to promise that something is true or will happen
reveal
to allow something to be seen that was previously hidden
celebrity
a famous person
celebrity endorser
a famous person who says publicly that they support a product or action
abbreviation
a short form of a word or phrase
claim
to say that something is true or is a fact, although you cannot prove it and other people might not believe it
ban
to forbid (= refuse to allow) something, especially officially
ignorant
not having enough knowledge, understanding, or information about something
convince
to persuade someone or make someone certain