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Crawlable link structure
Allows browsing the pathways of a website
Reasons why some pages can not be reached
Submission-required forms, Links in unparseable JavaScript, Robots
Nofollow link
Can directly lead to someone spending money on your company's products or services. If you
Instructs search engines to not follow a link (although some do).
<a href="http://www.YourWebsite.com" title="Example" rel="nofollow">Link</a>
Keyword density
Does not indicate content, quality, semantics, and relevance.
Keyword On-Page Optimization
In the title tag at least once, near the top of the page, At least two or three
Do not use in link anchor text pointing to other pages on your site
Title Tags
Description of a page's content and appears at the top of Internet browsing software
Search engines display only _____ characters of the title tags
Tells the engines whether the page should be crawled and kept in the engines' index for retrieval
Restricts search engines from saving a visible copy of the page so users can view
Tells the crawlers to refrain from displaying a descriptive block of text next to the page's title
Tells search engine not to grab a descriptive snippet about a page from the Open Directory Project
URL Structures
Can impact click-through and visibility, shown in snippet, Shorter is better, and are also used in
Duplicate content
Search engines have cracked down on pages with this by assigning them lower rankings.