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A scripting language that allows website administrators to apply various effects or changes to the
A word that a user enters in search. Each web page should be optimized with the goal of drawing in
Link Building
The activity and process of getting more inbound links to your website for improved search engine
Long Tail Keyword
An uncommon or infrequently searched keyword, typically with two or more words in the
Data that tells search engines what your website is about.
Meta Description
A brief description of fewer than 160 characters of the contents of a page and why someone
Meta Keywords
Previously used by search engines in the 90s and early 00s to help determine what a web page was
A logarithmic ranking provided by SEOmoz from 0-10.0 of the number and quality of inbound links pointing
When a link from one site does not pass SEO credit to another. Do not use nofollow when linking to
Page Title
The name you give your web page, which is seen at the top your browser window. Page titles should
A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically
Refers to a series of updates released by Google to its search engine ranking algorithm that are intended
Pay per click (PPC)
an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked
Ranking Factor
One element of how a search engine determines where to rank a certain page, such as the number of
Referrer String
A piece of information sent by a user's browser when they navigate from page to page on the web.