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ALT Text/Tag or Attribute
A description of an image in your site's HTML. Unlike humans, search engines read
Anchor Text
The actual text of a link to a web page. On most websites, this text is usually dark blue and
Blog
A part of your website where you should regularly publish content (e.g. commentary on industry/company
Bookmark
A link to a website saved for later reference in your web browser or computer. Social bookmarking
Canonical URL
The canonical URL is the best address on which a user can find a piece of information. Sometimes
Conversion Form
A form through which you collect information about your site visitor. Conversion forms convert
CSS (Cascading Style Sheets)
The part of your code that defines how different elements of your site look
Directory
Just like directories for people and phone numbers, there are directories for websites. Submitting
Domain
The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain
The Fold
The "fold" is the point on your website where the page gets cut off by the bottom of a user's
Headings
Text on your website that is placed inside of a heading tag, such as an H1 or H2. This text is
HTML
The code part of your website that search engines read. Keep your HTML as clean as possible so that search
Inbound Link
A link from one site into another. A link from another site will improve your SEO, especially if
Internal Link
A link from one page to another on the same website, such as from your homepage to your products
Indexed Pages
The pages of your website that are stored by search engines.