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Introduction to Search Engine Optimization II


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Organic search
listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements
non-organic search
include pay per click advertising.
Pay per click (PPC)
an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked
Image retrieval
a computer system for browsing, searching and retrieving images from a large database of digital images.
Local search
the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings
Video search engine
a web-based search engine which crawls the web for video content.
Vertical search engine
focuses on a specific segment of online content. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical information, scholarly literature, and travel.
Backlinks
incoming links to a website or web page; any link received by a web node from another web node