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Search engine optimization (SEO) is ...
... the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results
a set of related web pages typically served from a single web domain; is hosted on at least one web server, accessible via a network such as the Internet
a web document that is suitable for the World Wide Web and the web browser.
Web search engine
a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).