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Level 49

Information Systems & Knowledge Management


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data
Business __________ theft involves stealing proprietary business INFORMATION such as research for a new drug or a list of customers that competitors are eager to acquire.
Information
Data converted into a meaningful and useful context
Marketing intelligence
The subset of data and information that actually has some explanatory power enabling effective decisions to be made
Relevance
'A group has asked their record company for a breakdown of their royalties for all months over the last three years and the record company only gave them the total royalties for each year.…
Data quality
The degree to which data represent the true situation
Timeliness
Means that the data are current enough to still be relevant
Information completeness
Having the right amount of information
Knowledge
A blend of previous experience, insight, and data that forms organizational memory
Knowledge management
The process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization's intellectual capital
Global information system
An organized collection of computer hardware, software, data, and personal designed to capture, store, update, manipulate, analyze, and immediately display information about world wide business activity
Decision support system (DSS)
A computer-based system that helps decision makers confront problems through direct interaction with databases and analytical software programs
Customer Relationship Management (CRM)
Customer Relationship management refers to the systems that organisations are introducing maintain customer contact. eg. Flybuys
Databases
A collection of raw data arranged logically and organized in a form that can be stored and processed by a computer
data warehousing
the goldmine of information about their business
Data Warehouse
A large data base with historical copies of data from each organisation's operational data base. They are typically static and read only - a snapshot of a database at one point in time.
Proprietary marketing research
the gathering of new data to investigate specific problems
Scanner data
the accumulated records resulting from point of sale data recordings
Data wholesalers
companies that put together consortia of data sources into packages that are offered to municipal, corporate, and university libraries for a fee
Electronic data interchange (EDI)
type of exchange that occurs when company's computer system is integrated with another company's system
Internet
A global network connecting millions of computers, making it possible to exchange information.
Host
A computer that contains files and other resources that can be accessed by "clients" computers linked to it via a network
World wide web (WWW)
a portion of the internet that is a system of computer servers that organize information into documents called web pages
content providers
parties that furnish information on the world wide web
Uniform resources locator (URL)
a website address that web browser recognize
search engine
a computer program on the internet that searches for information
keyword search
takes place as the search engine searches through millions of web pages for documents containing the keywords
Interactive medium
a medium, such as the internet, that a person can use to communicate with and iterate with other users
Environmental scanning
entails all information gathering designed to detect changes in the external operating environment of the firm
Pull technology
consumers request information from a web page and the browser then determines a response; the consumer is essentially asking for data
Push Technology
Sends data to a user's computer withou a request being made; software is used to guess what information might be interesting to consumers based on the pattern of previous responses.
Smart Agent Software
Software capable of learning an internet user's preferences and automatically searching out information in selected Web sites and then distributing it.
cookies
small computer files that a content provider can save onto the computer of someone who visits its website
intranet
a company's private data network that uses internet standards and technology
Market Intelligence
The subset of data and information that actually has some explanatory power enabling effective decisions to be made.
Global Information Systems
An organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activity.
Customer Relationship Management
Part of the DSS that addresses exchanges between the firm and its customers.
database
A collection of data organized in a manner that allows access, retrieval, and use of that data.
Predictive Analytics
A system linking computerized data sources to statistical tools allowing more accurate forecasts of consumers' opinions and actions.
Uniform Resource Locator (URL)
A Web stie address that Web brosers recoanize