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Level 9

Marketing


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brand
a particular make of product
consumer
the person who buys and uses a product or service
cost
to estimate the price of making a product
develop
to create a new product or improve an existing one
distribution
the delivering of products to end-users, inc. advertising, storing etc
end-user
the person, customer etc who is the ultimate (and so real) user of a product
image
the concept or perception of a firm or product held by the general public
label
small piece of paper, metal etc on a product giving information about it
launch
to introduce a new product, with publicity etc
mail order
the selling of goods by post
market research
study of consumers’ needs & preferences, often for a particular product
packaging
(UK) the wrapping or container for a product
point of sale
the place where a product is actually sold to the public
product
something made to be sold; merchandise [includes services]
public relations
creation and maintenance of a good public image
registered
registered or officially recorded as a trademark
sponsor
firm supporting an organisation in return for advertising space
S.W.O.T.
(abbr.) Strength, Weaknesses, Opportunities, Threats (a method for examining an organization, product, etc. and how it can develop, by considering these four areas)
total product
the whole product, inc. name, packaging, instructions, reliability, after-sales etc
trademark
special symbol, design, word etc used to represent a product or firm