Level 2
Level 1

Advertising


19 words 0 ignored

Ready to learn       Ready to review

Ignore words

Check the boxes below to ignore/unignore words, then click save at the bottom. Ignored words will never appear in any learning session.

All None

Ignore?
ad
advertisement (abbr.)
advertisement
item of publicity for a product or service, in magazine, on TV etc
advertising agency
company specialising in producing and placing advertisements for clients
AIDA
Attention, Interest, Desire, Action - the objective of most advertisements (abbr.)
benefit
advantage of a product or service, usually derived from its features
billboard
signboard, usually outdoors, for advertising posters; hoarding (UK)
circulation
average number of copies of a magazine sold in a particular period
classified ads
small advertisements in magazine or newspaper categorised by subject
commercial
paid advertisement on radio or TV
coupon
part of a printed advertisement used for ordering goods, samples etc
double-page spread
advertisement printed across 2 pages in a magazine or newspaper
eye-catcher
something that especially attracts one’s attention
features
special characteristics of a product, usually leading to certain benefits
poster
large sheet of paper, usually illustrated, used as advertisement
prime time
hours on radio & TV with largest audience, esp. the evening hours
promote
to (try to) increase sales of a product by publicising and advertising it
slot
specific time in a broadcasting schedule, when a commercial may be shown
target
objective; what one is aiming at
U.S.P.
Unique Selling Proposition; what makes a product different from others (abbr.)