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Level 8

Marketing


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Primary Research
Collecting new information for the purpose of the business
Benefits of Primary Research
Up to date and Targeted
Drawbacks of Primary Research
Expensive and Time consuming
Secondary Research
Research that has already been collected for another purpose
Benefits of Secondary Research
Easy to find, Cheap (and even Free)
Drawbacks of Secondary Research
Out of date, Not targeted and sometimes can cost
Questionnaire
Questions to discover information relating to a product or service
Internet Research
Using information published on the internet to get information
Customer Feedback
Formal or Informal response from customers about product or service (by a business)
Focus Group
In depth discussion with a small group of consumers about the product or service
Data
Raw facts and figures that can be interpreted to information