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Business Aims and Objectives


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Aim
Long term goals which a business can work towards
Objectives
Measurable short term targets which progress towards an Final Aim
Mission Statement
Document to show aims of business which gives the organisation purpose
Sustainable Aims and Objectives
Aiming to be environmentally friendly
Growth
An increase in turnover, market share or profit
Profit Margin
Profit made as a proportion of sales revenue
Sales
The amount or value sold
Market Share
The proportion of the total market sales sold by one business
Customer Satisfaction
How happy the customer is with the product or service
Ethics
Moral Principles and impact of business on Environment
Turnover (Revenue)
The value of sales made during a trading period