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Level 58

discuss marketing


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advertising
the business of trying to persuade people to buy products or services
advertise
[I, T] to tell people about a product or service, for example in newspapers or on television, in order to persuade them to buy it:
strength
a good quality or feature OPP weakness
opportunity
a situation in which it is possible to achieve sth.
threat
POSSIBILITY [no plural] › the possibility that something bad will happen
limited
small in amount or number: OPP : unlimited
resource
( USU PL ) something that a country, person, or organization has that they can use
demand (for sth)
[U, no plural] a need for something to be sold or supplied
sector
a part of an economy , society , or areaof activity
downturn
OPP : upturn a period when a business or economy becomes less successful:
reduction
the act of reducing something:
assume sth
to think that something is likely to be true, although you have no proof
assumption
something that you think is true without having any proof:
target sb
decide on the peaple you want to sell to ( your target market )
respond to sb/sth
to say or do something as an answer or reaction to something that has been said or done
gather
[T] to collect several things together, often from different places or people
realistic
sensible and based on what is possible in a particular situation.
objective
something that you are trying to achieve SYN : goal/aim
evaluate sth
to consider or study something carefully and decide how good or bad it is
strategy
PLAN [C] a plan that you use to achieve something: