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Level 4

Unit 4 Rethinking business


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apparel
clothing
brand
a product or group of products with its own name.
competitive
describing a situation or activity in which people or companies are trying to be more successful than others.
competitor
a person or organization who is trying to sell similar good or services to the same group of people.
competition
an event, contest or person with whom people or an organization competes.
executive
a senior-level employee who is responsible for making important decisions for the company.
found
to start a company, institution or other organization.
headquarters
an organization or company's main offices or center of control.
marketing
the activity of promoting and advertising good or services in order to encourage people to buy them.
merchandise
the things or goods a person or company sells.
outsource
to pay someone outside of a company to do the work or supply things that are needed.
profit
financial gain a company or a person makes.
retail
the sail of good to the public.
rival
a person or business you are competing with.
shortage
when there is not enough of something.
supply chain
the process involved in moving a product from supplier to consumer/customer.
serves as a reminder
helpe people remember to do that thing.
deviated from the norm
done something different from what was expected.
miss the boat
do not understand a new idea correctly.
like clockwork
works on a regular schedule.
from scratch
again, or from the beginning.
high-end
expensive and luxurious.
enlightened
having modern, well-informed opinions.
artisan
someone who works with his hands in a skilled profession.
eponymous
named after a particular person.
expensive
costing a lot of money.
moderate
average or modest amount of money.
efficiency
the ability to avoid waste and use a resource carefully.
strive
to struggle or make a great effort to achieve or obtain something.
bombard
to expose someone to a large quantity of something.