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Level 46

Research Methods- Part 6

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Value Free
Data which is uninfluenced by the personal values of the researcher
Highly Accessible (Advantages of Official statistics)
Official statistics are readily avaliable in both time and cost
Comparable (Advantages of Official statistics)
The regular recordings of statistics mean that you can easily compare patterns over periods of time
Content Analysis
This research method may be used to looked into textbooks or presentations. e.g. feminist reseachers may look for any gender stereotyping in reading books for children