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Level 7

Unit 6 Lessons 1 & 2 DEFINITIONS Part 3


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an outlet
a shop, company, or organization through which products are sold
retail
the sale of goods in shops to customers, for their own use and not for selling to anyone else (handel detaliczny)
luxury goods
goods often synonymous with superior goods and premium goods
product development
the complete process of bringing a new product to market
a stake
the part of a business that you own because you have invested money in it
a minority stake
a company's shares that belong to a shareholder other than the controlling shareholder
a majority stake
when one person or group owns a bigger share of a company than other people or groups and so is able to control what happens to the company
R&D
the part of a business concerned with studying new ideas and planning new products
a batch
a line of products made at the same time; a quantity of a substance needed or produced at one time
a knack
a natural skill or ability to do something
venture capital
Startup or growth equity capital or loan capital provided by private investors (the venture capitalists) or specialized financial institutions (development finance houses or venture capital firms). Also called risk capital. Venture capital is a type of funding for a new or growing business.
a return on investment
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.
hands-on experience
knowledge or skills that someone gets from doing sth rather than just reading about it
a target market / customer
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.
a niche market
a small but specific and well defined segment of the population
an exit route
planning for the moment when an angel investor can realize / recoup / recover the investment (in order, for example, to invest his capital in another start-up)
growth potential
organisation's future ability to generate larger profits and increase production
market awareness
the clear and proper understanding of a given market
matching funds
funds that are set to be paid in equal amount to funds available from other sources
a guarantor
a person or entity that agrees to be responsible for another's debt or performance under a contract, if the other fails to pay or perform.