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Survey Design


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focus group
a group interview where respondents are encouraged to discuss the topic
group interview
an interview involving the interviewer and more than one respondent
semi-structured interview
a questionnaire with a general structure, where the researcher may probe with additional questions
structured interview
a questionnaire read out by an interviewer who records the answers
unstructured interview
a largely improvised interview in which there aren't many pre-set questions
closed questions
questions where the number of available answers is predetermined by the researcher
coding
classifying, i.e. converting answers to categories
self-completion questionnaire
a questionnaire completed by the participant
survey
an ordered series of questions intended to obtain information (data) from respondents