Memrise 1.0 is now live for everyone to use, and it is working very sweetly indeed! The next step is to give everyone the option to transfer over their learning history, which we will do over the next week.
Among the advantages of the new site is its much more efficient data structure, which has made it faster and more stable than the beta site. However this causes an issue because the Memrise beta iphone app was not designed to synch with this new data structure. So we have a choice over how to deal with that: we can adapt the iphone app to fit with the new site, not completely, but at least to keep it alive, or we can start again from scratch and build a new app for the new site.
We have thought very hard about this, but after much discussion we have decided that we need to apply all the lessons that we have learned by starting again on a new app.
There are a few reasons for this, but the most important is the cold hard fact that in spite of all the hard work we have put in to that app, when it comes to a final assessment of it, we are simply not happy that it is good enough to make huge efforts to keep supporting as we move forward. We made certain decisions during the development process that shaped the app in a certain direction. The end result is an app that doesn't reach the heights of what we believe is possible in a mobile learning app.
The good news is that we have learned a huge amount about the mobile learning experience, have amassed a vast store of data about how people learn on their mobiles, and have gained a deep understanding of all the shortfalls of our previous decisions. We can do much better, and that is what we are doing.
We will have a first, bite-sized little gem of an app out before Christmas, which will be light-weight beginner's language learning app that is already looking sensational. After that we will be releasing several more apps in fairly quick succession.
I am really sorry for the inconvenience that this will cause to some of you, but I can only offer my sincere belief that this is the fastest route to getting a mobile learning experience that will be a genuine delight.