亿万 (one hundred million ten thousand) means "millions upon millions"

http://vzaar.com/videos/395743

It may seem strange to us to have 100 million as a special number, but Chinese are used to grouping by 4 zeros instead of 3. To them, this number feels just as basic as our "million" or "billion".

“man (squished to the side) + fish hook” how many Fish Hooks would fit on a man’s skin? imagine someone covered in fish hooks. 100,000,000 of them. ONE HUNDRED MILLION. This guy isn't quite there yet, but I think that he might get there soon. ONE HUNDRED MILLION Hooks in a Side-man. --from Flawka on Flickr(http://www.flickr.com/photos/flawka/4661054380/)

The man hooked an YI -asy (easy) 4ortune with that ONE HUNDRED MILLION dollar lottery ticket.

The on with man is the HUNDRED MILLION; man is a solid, numerous thing. The heart is a more ethereal concept, giving rise to the more intangible word linked to memory; TO RECALL.

MAN, that's one valuable FISH HOOK: Worth ONE HUNDRED MILLION! Go CALCULATE.

Give a man a fish, and feed him for one day. Give a man a fish hook, and feed him for one hundred million days.

Hook gives YI, one hundred million has 4+4 zeroes so we have to use the 4th tone.

A MAN is fishing with his FISH HOOK and pulls up ONE HUNDRED MILLION dollars.

Yi4. Yi-down. Count down from 10 crore.

Yi4--same pronunciation as for "art". Someday, son, your art will be worth ONE HUNDRED MILLION. Yeah right!